+74%
Qualified Enquiries
across core service lines
+49%
Local Visibility
for tracked regional legal terms
+27%
Enquiry Conversion Rate
from service landing pages
The challenge
A broad legal practice naturally creates content spread, but broad coverage can also dilute commercial clarity if pages are not organised by service intent.
Users often entered through educational or location-led pages and then had to work too hard to find the most relevant enquiry route.
The site needed to balance trust, authority, and accessibility without collapsing into generic legal marketing language.
What changed
Commercial legal pages gained stronger organic traction because page roles and internal relationships became clearer.
Enquiry quality improved as more users reached the correct service pathway on the first attempt.
The firm's digital presence felt less like a brochure estate and more like a usable demand-capture system.
Strategic workstreams
Restructured service clusters around real client demand rather than internal firm language alone.
Improved local-service relationships between office locations, practice areas, and high-intent enquiry pages.
Tightened CTA hierarchy and page sequencing so users moving from informational content into instruction-ready pages encountered less ambiguity.
Why this engagement matters
Commercial clarity beats channel noise.
This study is representative of how Strathmark approaches digital advisory: diagnose first, tie decisions to commercial consequences, and fix the structural blockers before adding more activity on top. It is not about making dashboards look busier. It is about making demand easier to win and easier to convert.
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