Selected engagements

Case studies built around commercial movement, not decorative reporting.

These engagements cover enterprise insurance, legal services, utilities, hospitality, and destination-led leisure. Each one focuses on what actually changed: clearer demand capture, better conversion routes, and less wasted effort across the digital estate.

Clients shown

7

Enterprise, regional, and owner-led brands.

Core themes

Search + CRO

Architecture, reporting, and demand capture.

End result

Commercial clarity

Less noise. Better outcomes. Faster decisions.

Featured studies

Broader engagements where structure, governance, and commercial performance had to move together.

InsuranceUnited Kingdom/Strategic SEO + Conversion Architecture

AXA Insurance

Restructuring enterprise insurance journeys around clearer demand capture, sharper conversion paths, and lower leakage in quote-start funnels.

AXA is one of the largest insurance brands in the UK market, spanning personal and commercial products across a complex digital estate.

+41%

Quote Starts

from priority personal-lines journeys

+68%

Organic Visibility

across tracked commercial terms

-22%

Journey Drop-Off

between research pages and quote entry

Enterprise programmeRead case study
InsuranceUnited Kingdom/Search Strategy + Funnel Efficiency

FIRST CENTRAL Insurance

Helping a data-led motor insurer tighten the connection between search demand, quote intent, and a more commercially accountable acquisition model.

FIRST CENTRAL is a UK motor insurer known for its technology-led operating model and rapid growth in a highly competitive category.

+33%

Quote Completion Rate

from targeted landing journeys

+52%

Non-Brand Clicks

on priority acquisition themes

-19%

Cost Per Acquisition

after journey cleanup and prioritisation

Growth optimisation sprintRead case study
Legal ServicesScotland/Demand Capture + Local Search

Thorntons Law LLP

Repositioning digital demand capture for a major Scottish legal practice so high-intent enquiries flow into the right service teams with less friction.

Thorntons Law is one of Scotland's largest independent full-service legal firms, with broad practice coverage and offices across the country.

+74%

Qualified Enquiries

across core service lines

+49%

Local Visibility

for tracked regional legal terms

+27%

Enquiry Conversion Rate

from service landing pages

Multi-office lead generationRead case study
AutomotiveUnited Kingdom/Advisory + Structural Remediation

First Vehicle Leasing

Reversing a prolonged organic decline by fixing the structural issues suppressing visibility, click growth, and commercial search performance.

First Vehicle Leasing is a national vehicle-leasing brand operating in a highly competitive search environment where commercial visibility is heavily influenced by site structure, intent alignment, and page hierarchy.

29.2K

Organic Clicks

generated across the measured recovery period

24.5M

Impressions Served

while commercial visibility rebuilt

Recovered

Click Trend

into a sustained upward trajectory

Organic turnaround programmeRead case study

Additional engagements

Smaller and mid-sized studies where the work still centred on the same thing: fixing what materially affects demand and conversion.

Energy & Utilities/United Kingdom

ScottishPower

An enterprise utility case study focused on service clarity, findability, and reducing the gap between user intent and operational outcomes.

Task Completion

across priority service journeys

+57%

Support Leakage

from misrouted search landings

-31%

Critical Page Visibility

for tracked service-intent queries

+36%

View detail
Hospitality/Scottish Highlands

Inverness Glamping Pods

A hospitality case study focused on direct bookings, seasonal demand capture, and reducing dependence on third-party platforms.

Direct Bookings

year on year

+119%

Booking Revenue

from organic sessions

+54%

Booking Conversion Rate

after journey redesign

+38%

View detail
Leisure & Sport/Edinburgh

Edinburgh Ratho Climbing

A leisure case study built around clearer programme discovery, stronger non-brand visibility, and better conversion into memberships and courses.

Course Bookings

across intro and progression programmes

+44%

Membership Enquiries

from organic and direct sessions

+63%

Non-Brand Visibility

for tracked climbing-intent terms

+91%

View detail