Google Business Profile
Categories, services, photos, posts and reviews set up to win the map results.
SEO Edinburgh
SEO in Edinburgh that brings in local work
When someone in Edinburgh searches for what you do, you want to be in the map results and the top few links. I help established Edinburgh businesses get there with a properly set up Google Business Profile, pages for the areas you cover, reviews, and the technical fixes most sites are missing.
- Google Maps and local results
- Based in Edinburgh
- Enquiries tracked
Sound familiar?
If this is you, I can help.
- Competitors show up on Google Maps and you don't.
- You rank for your business name, but not for what you actually sell.
- You cover several areas but only show up in one.
- You've had an SEO agency before and saw nothing for it.
What you get
Everything included.
Local pages
Pages for each service and area you cover, written for real local searches.
Technical fixes
Speed, structure and the basics that stop Google trusting your site.
Monthly report
Calls, forms and direction requests from Google, in plain English.
How it works
Four steps, no mystery.
- 1
Local audit
Where you show up now, who beats you and why.
- 2
Fix and set up
Business Profile, site fixes and tracking in the first month.
- 3
Build local pages
Service and area pages, plus a steady flow of reviews.
- 4
Report
Monthly enquiries from Google and what's next.
A good fit if
- Established Edinburgh and Lothians businesses, usually turning over £500k or more
- Professional services, private clinics, property and high value home improvement
- Owners willing to ask happy customers for reviews
Probably not for you if
- Businesses wanting results in the first week. Google Ads is faster
- Anyone wanting fake reviews or shortcuts that risk a Google penalty
- National ecommerce brands
How I judge success
Nobody ever paid a bill with traffic.
Most agencies send a monthly report full of visitors, clicks and rankings. It looks busy, and none of it pays your bills. I look at your money instead: what came in, what it cost to win, and whether the marketing is earning its keep. If it isn’t, you’ll hear it from me first.
What most agencies report
- Website visitors
- Impressions
- Clicks
- Rankings
- Engagement
What I report
- Revenue from your marketing
- What each new customer costs you
- Return on every pound spent
- Profit after marketing costs
Questions
Straight answers.
The things people ask before they get in touch.
How long does local SEO take?
Local results often improve within four to eight weeks once your Business Profile and site are fixed. Busier markets take longer.
Do reviews really matter?
Yes. Reviews are one of the biggest factors in the map results, and they're what people read before calling. I'll help you set up a simple way to ask for them.
Can you help with AI search too?
Yes. Tools like ChatGPT and Google's AI Overviews pull from your website, Business Profile and reviews. Getting those right helps you show up there as well.
Can we meet in person?
Yes. I'm in Edinburgh and happy to meet locally.