01
Technical and commercial audit
A joined review of crawlability, indexation, templates, content, authority, competitors, conversions and measurement quality.
SEO services
SEO Services Focused on Qualified Demand
Search should connect the problems your best customers are researching with pages that help them choose. Strathmark fixes technical barriers, aligns content with intent and measures whether visibility is becoming useful commercial demand.
When the current setup is holding you back
Start with the commercial constraint, not the channel.
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Traffic is flat, falling or growing without producing better enquiries.
- 02
Important services have no page designed around the way buyers actually search.
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Technical debt, migrations or JavaScript are limiting crawling, indexing or performance.
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Reporting celebrates activity while commercial questions remain unanswered.
What changes
A useful engagement leaves the business stronger.
The work is judged by operating evidence and the quality of the next decision, not the amount of activity produced.
A keyword and intent map linked to commercially useful pages
Resolved crawl, indexation, metadata, internal-linking and performance priorities
Content briefs and pages that answer the buyer’s decision questions
Reporting that separates visibility, visits, qualified actions and revenue evidence
Scope and deliverables
Tangible work, clearly owned.
02
Keyword and page architecture
A practical map of search intent to existing, improved or new pages, with cannibalisation and prioritisation considered.
03
On-page and content delivery
Metadata, headings, internal links, content briefs and production support for the pages most likely to matter.
04
Measurement and iteration
A clear baseline, Search Console and analytics readout, and a decision-led backlog reviewed against complete data.
Delivery route
Evidence earns the next investment.
Each phase has an owner, output and decision. A stopped project can be the right result when the evidence does not support scale.
- 01
Measure
Establish the current technical, query, page and conversion evidence and its limitations.
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Prioritise
Choose the fixes and pages most likely to improve qualified discovery.
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Implement
Ship technical, on-page and content improvements in reviewable batches.
- 04
Learn
Allow for indexing and reporting lag, then compare complete periods and refine.
A strong fit
- A business with a valuable offer and buyers who research the problem online
- A site where technical, content or conversion weaknesses can be changed
- A team prepared to measure qualified demand over a sensible time horizon
Not the right engagement
- Guaranteed positions, traffic or revenue
- Bulk pages created only to manipulate search coverage
- Reporting that treats impressions or visits as proof of commercial value
Questions before you commit
Clear answers, including the limits.
How long does SEO take?
Technical fixes can be shipped quickly, but crawling, indexing, ranking and demand compound at different speeds. The plan separates leading indicators from commercial outcomes and avoids judging incomplete reporting periods.
Do you write the content?
Strathmark can create the strategy, briefs, page structure and copy, or work with subject-matter experts and existing writers. Expert input and evidence matter more than producing volume.
Can you audit our current SEO agency?
Yes. The independent agency audit reviews strategy, access, work quality, measurement, commercial alignment and what should change next.
Related expertise
A useful first conversation
Tell me what needs to work better.
Share the last concrete example. I will review it personally and respond within two business days with the most useful next step.