01
Account and tracking audit
Review campaign structure, search terms, match types, negatives, bidding, budgets, conversion actions, attribution and account ownership.
Google Ads management and PPC
Google Ads Management Focused on Better Leads
Turn paid search into a controlled source of qualified demand. Strathmark connects keywords, campaign structure, ad messaging, landing pages and sales evidence so every decision has a commercial reason behind it.
When the current setup is holding you back
Start with the commercial constraint, not the channel.
- 01
Spend is rising while lead quality or sales contribution remains difficult to verify.
- 02
Broad targeting, weak negatives or automated recommendations are consuming budget without a clear test plan.
- 03
The advert promises one thing while the landing page makes visitors search for the next step.
- 04
Platform conversions do not reconcile with the CRM, sales pipeline or actual customer value.
What changes
A useful engagement leaves the business stronger.
The work is judged by operating evidence and the quality of the next decision, not the amount of activity produced.
A cleaner campaign and keyword structure aligned with commercial search intent
Credible conversion tracking that separates enquiries from genuinely qualified opportunities
Landing pages and messages designed around what the searcher is trying to accomplish
A documented test-and-allocation process showing what changed, why and what happens next
Scope and deliverables
Tangible work, clearly owned.
02
Search and offer strategy
Map high-value intent to the right offer, message and landing experience instead of treating every click as equal.
03
Campaign build and management
Build or restructure Search, Performance Max, remarketing or other appropriate campaigns with controlled budgets and transparent changes.
04
Commercial reporting
Connect spend and platform conversions with available lead-quality, CRM and revenue evidence, while stating attribution limits clearly.
Delivery route
Evidence earns the next investment.
Each phase has an owner, output and decision. A stopped project can be the right result when the evidence does not support scale.
- 01
Audit
Establish what the account and measurement can currently prove before changing spend.
- 02
Prioritise
Fix structural waste, define the best opportunities and agree the test budget and decision rules.
- 03
Launch
Ship focused campaigns and landing-page improvements with tracking verified before optimisation.
- 04
Allocate
Increase, revise or stop spend according to qualified evidence rather than platform pressure.
A strong fit
- A business with a clear offer, sufficient search demand and capacity to handle enquiries
- A team prepared to connect Google Ads activity with lead or sales outcomes
- A business that wants direct account access and a clear explanation of every material decision
Not the right engagement
- Guaranteed leads, revenue or return before the offer and measurement have been tested
- Increasing budget to disguise a weak website, offer or sales follow-up process
- Reporting success only through Google Ads' own attribution model
Questions before you commit
Clear answers, including the limits.
Can you audit our Google Ads without taking over the account?
Yes. A fixed-scope audit can review structure, search terms, tracking, spend, landing pages and management quality, then provide a prioritised action plan for your existing team or agency.
Will we keep ownership of the account?
Yes. The business should retain administrative ownership of its advertising account, conversion data and related assets. Access is granted for delivery, not used to create dependency.
How is performance measured?
Reporting separates spend, clicks and platform conversions from qualified leads and verified sales evidence. The commercial measure depends on your sales cycle and the quality of the available data.
Related expertise
A useful first conversation
Tell me what needs to work better.
Share the last concrete example. I will review it personally and respond within two business days with the most useful next step.