Websites · SEO · Google Ads · Edinburgh
I build websites and run SEO and Google Ads, then judge all of it on one thing: the money it brings in. Not traffic, not clicks. I get into your numbers so every pound you spend on marketing has to earn its place.
Graeme15 years in search and paid media
Sales a month, four months apart
Around 300 sales a month before, over 1,000 a month four months later.
3× in 4 months
How I judge success
Most agencies send a monthly report full of visitors, clicks and rankings. It looks busy, and none of it pays your bills. I look at your money instead: what came in, what it cost to win, and whether the marketing is earning its keep. If it isn’t, you’ll hear it from me first.
What most agencies report
What I report
That means I’ll ask to see your numbers before I spend a pound of your budget. Three questions decide everything:
What I do
A good website is the shop window. SEO and Google Ads bring people to it. Most businesses need all three working together, and nobody looking after the joins.
Websites
Fast, properly built sites with the words, structure and tracking to turn visitors into calls and forms. Not a template with your logo on it.
from £3,500fixed price build
SEO
Get found for the searches that bring in work, on Google and in tools like ChatGPT. Reported in sales and return, not traffic.
from £850a month
Google Ads
Campaigns built around what a sale is worth to you, with every pound tracked to an enquiry and a return. Leads from the first week, while SEO builds.
from £600a month, plus ad spend
Result · Car leasing
Search traffic had been sliding for over a year. I found the structural problems holding the site back and fixed them. Clicks turned, and the sales followed.
How it works
A 30 minute call about your numbers: what a customer is worth and what you can afford to pay for one. Then written notes on what's holding you back. You keep them either way.
A new website, or the fixes your current one needs, for a fixed price agreed up front. Tracking goes in so every enquiry is counted.
SEO and Google Ads working together. Each month you see what came in, what it cost and what you made, plus a call with me.
Who it’s for
Specialist
Leasing brokers, dealers and vehicle businesses fighting the big comparison sites for the same searches. I’ve done this before, and tripled sales doing it.
SEO and Google Ads for automotiveLocal
Established firms with real turnover: professional services, private clinics, property and high value home improvement. Businesses where one new client is worth thousands.
Pricing
Most agencies make you book a call to find out what anything costs. Here’s what I charge. Your quote is fixed before any work starts.
A new site built to rank and convert. Yours to keep.
fixed price, from£3,500
SEO and Google Ads run together, so one feeds the other.
a month, from£1,250
Just Google Ads (from £600) or just SEO (from £850).
a month, from£600
Who you’ll work with
I’ve spent 15 years getting businesses found on Google and turning that attention into sales. I’ve worked on everything from a glamping site in Inverness to a national car leasing company, and the job is always the same: get in front of people who are ready to buy, then make it easy for them to get in touch.
Strathmark is just me. That’s the point. The person who builds your website is the person who runs your SEO and your ads, so nothing gets lost between departments and nobody hides behind a dashboard. If something isn’t working, I’ll tell you, and if I’m not the right fit, I’ll say so.
Insights
What I check first, where the money usually leaks, and the questions worth asking anyone who handles your marketing.
All articles
Paid Media11 min read
The six most expensive Google Ads mistakes are all silent. They do not trigger alerts, produce errors, or appear on standard reports.
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Commercial10 min read
The incentive structure of a standard agency retainer is designed to maximise margin by minimising activity. Here is why it breaks down.
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Industry11 min read
Every trade has cowboys. In SEO, the difference is that the con is hidden behind jargon, dashboards, and promises no honest operator should make.
Read itQuestions
The things people ask before they get in touch.
Money. How many enquiries and sales came from your marketing, what each one cost, and the return on what you spent. I'll mention traffic and rankings only when they explain a change in revenue. If something isn't paying its way, I'll say so and move the budget.
Because you can't judge marketing without them. I need to know what a customer is worth, your rough margin and how many enquiries turn into sales. That tells us what you can afford to pay for a lead, and whether the marketing is making you money or just keeping an agency busy. Anything you share stays private.
Established businesses, usually turning over £500k or more, where a new customer is worth at least a few hundred pounds. Car leasing and automotive firms, professional services, private clinics, property and high value home improvement. If you're just starting out or need a simple site on a small budget, I'll point you to a cheaper option that suits you better.
Most of the sites I build for small and medium businesses cost between £3,500 and £8,000. The price depends on the number of pages, whether you need things like bookings or a shop, and how much writing is involved. You get a fixed quote before anything starts.
No. Monthly SEO and Google Ads plans have a three month minimum, because that's how long it takes to see whether the work is paying off. After that it's 30 days notice.
You do. The website, the domain, Google Ads, Analytics and Search Console are all set up in your name. If we ever stop working together, you keep everything.
Google Ads can bring enquiries in the first week or two. SEO is slower: expect three to six months before it's a steady source of leads, faster for local searches. I'll tell you honestly what's realistic for your market before you spend anything.
No, and be careful with anyone who does. Nobody controls Google. What I can promise is honest work, clear tracking of every enquiry and a straight answer each month on whether it's paying off.
Yes. I'm based in Edinburgh and work with businesses across Scotland and the UK. Car leasing and automotive clients are all over the country.
Free growth review
Book a free growth review or ask for a quote. I read every enquiry myself and reply within two working days.
No hard sell. If I’m not the right fit, I’ll tell you and point you somewhere better.