01
Access and ownership review
Confirm control of accounts, data, domains, analytics, creative assets, permissions, contracts and handover risk.
Marketing agency audit
An Independent Marketing Agency Audit
Find out whether the current marketing setup is solving the right problem, using the right evidence and earning the next investment. Strathmark reviews the work without a hidden incentive to take over every channel.
When the current setup is holding you back
Start with the commercial constraint, not the channel.
- 01
Reports show activity, but leadership cannot connect it with qualified demand or revenue.
- 02
The business does not control every account, asset, permission or source of truth.
- 03
Strategy, website, SEO, paid media and creative work are fragmented across suppliers.
- 04
A renewal, pitch or leadership decision is approaching without an independent baseline.
What changes
A useful engagement leaves the business stronger.
The work is judged by operating evidence and the quality of the next decision, not the amount of activity produced.
A clear view of access, ownership, measurement and commercial risk
An assessment of strategy, execution quality, spend and supplier accountability
A prioritised fix, retain, renegotiate or replace recommendation
A leadership briefing that can be used with the current agency or in a new selection process
Scope and deliverables
Tangible work, clearly owned.
02
Strategy and execution audit
Assess whether channel work supports the commercial goal and whether technical and creative execution meets the brief.
03
Measurement challenge
Reconcile reported results with available analytics, Search Console, CRM, finance or sales evidence and state the gaps.
04
Decision memo
Set out the highest-impact corrections, supplier questions, responsibilities, timing and recommended commercial route.
Delivery route
Evidence earns the next investment.
Each phase has an owner, output and decision. A stopped project can be the right result when the evidence does not support scale.
- 01
Secure access
Build an evidence register and identify missing ownership or measurement before judging performance.
- 02
Interrogate
Review the strategy, work, account history, reporting and commercial context.
- 03
Verify
Test material claims against the strongest available source and record what remains uncertain.
- 04
Decide
Present a prioritised route for the current agency, a replacement process or internal ownership.
A strong fit
- A leadership team needs an independent answer before a renewal, pitch or budget change
- The business can provide direct account access and relevant reporting or sales context
- The objective is better accountability and decisions, not a predetermined verdict
Not the right engagement
- A disguised pitch built around criticising another supplier
- A performance conclusion without the access or reporting period required to support it
- A promise that changing agencies alone will fix the offer, website or commercial system
Questions before you commit
Clear answers, including the limits.
Will you speak with our current agency?
Yes, where useful and authorised. A fair review should give the supplier an opportunity to explain the strategy, constraints, work and evidence rather than infer everything from a dashboard.
Do we have to replace the agency after the audit?
No. The best outcome may be a clearer brief, repaired access, better reporting, a narrower scope or stronger governance. Replacement is recommended only when the evidence supports it.
Can you oversee the agency after the review?
Yes. Ongoing oversight can provide decision cadence, quality challenge and leadership reporting while the agency continues delivery.
Related expertise
A useful first conversation
Tell me what needs to work better.
Share the last concrete example. I will review it personally and respond within two business days with the most useful next step.