01
Account and measurement audit
Review structure, targeting, creative, search terms, exclusions, tracking, attribution and CRM reconciliation.
Paid media management
Paid Media Management With Commercial Accountability
Paid media should create evidence about demand and acquire customers at an acceptable cost. Strathmark audits the account, fixes the measurement and runs controlled tests around the audience, offer and landing experience.
When the current setup is holding you back
Start with the commercial constraint, not the channel.
- 01
Spend is increasing while lead quality, attribution or commercial return remains unclear.
- 02
Campaigns are busy but the offer, audience or landing page has not been tested properly.
- 03
Platform-reported conversions do not match sales or CRM reality.
- 04
Leadership cannot tell whether the agency is learning, optimising or simply maintaining activity.
What changes
A useful engagement leaves the business stronger.
The work is judged by operating evidence and the quality of the next decision, not the amount of activity produced.
Clean conversion definitions and a credible measurement chain
A prioritised account, audience, offer and landing-page improvement plan
Controlled creative and campaign tests with explicit hypotheses
Reporting that connects spend to qualified actions and available revenue evidence
Scope and deliverables
Tangible work, clearly owned.
02
Test strategy
Define the audience, problem, offer, message, landing experience, budget and decision rule for each useful test.
03
Campaign management
Build, launch and optimise campaigns with controlled budgets, documented changes and transparent platform access.
04
Commercial reporting
Separate spend, delivery, platform conversions, qualified leads, sales evidence and remaining uncertainty.
Delivery route
Evidence earns the next investment.
Each phase has an owner, output and decision. A stopped project can be the right result when the evidence does not support scale.
- 01
Audit
Establish what the account, tracking and sales evidence can and cannot currently prove.
- 02
Reset
Fix the highest-impact structural and measurement problems before adding spend.
- 03
Test
Run small, explicit experiments across audience, offer, creative and landing experience.
- 04
Allocate
Increase, revise or stop spend according to qualified evidence and capacity.
A strong fit
- A business with a credible offer, a defined audience and capacity to handle enquiries
- A team willing to connect platform activity with CRM or sales outcomes
- Leadership that values transparent access, testing and commercial trade-offs
Not the right engagement
- Guaranteed return or lead volume before measurement and demand are understood
- Scaling spend to hide a weak offer or broken conversion journey
- Reporting that relies only on the advertising platform’s own attribution
Questions before you commit
Clear answers, including the limits.
Which paid media channels do you manage?
The appropriate mix depends on how the audience discovers and evaluates the offer. Work can include paid search, Meta and other relevant platforms, but channel choice follows the acquisition problem.
Can you audit our existing account without taking it over?
Yes. A fixed-scope review can assess setup, spend, measurement, creative and management quality, then provide an independent action plan.
How do you report return?
The report separates platform metrics from qualified leads and verified sales evidence. Where attribution is incomplete, the uncertainty is stated instead of converted into a confident claim.
Related expertise
A useful first conversation
Tell me what needs to work better.
Share the last concrete example. I will review it personally and respond within two business days with the most useful next step.